Your primary archetype is the


Welcome to the Pack

Your Cosmic CEO Archetype is the Alpha. Bold and action-oriented, you are a determined risk-taker who strives for success and rises to challenges. Let's dive into what this means for you, and how you can harness these strengths to transform your entrepreneurial journey.

Share your Alpha pride!

What does it mean to be an Alpha?

Being an Alpha means you're a natural-born leader. You're action-oriented, decisive, and unafraid of taking risks. 

Here are just a few of the topics we'll be exploring in your quiz results. 

Lead with Purpose:

Dive into your innate leadership prowess. Learn how you set the pace, inspiring and rallying teams to shared victories.

Bold Moves:

Delve into your unique risk-reward balance. See how you've mastered the art of turning potential pitfalls into promising opportunities.

Say It Like You Mean It:

Decode your communication style. Understand how your assertiveness ensures you're not just heard, but deeply respected.

Never-Ending Evolution:

Discover your relentless drive for growth. Uncover the paths you tread to continuously evolve, setting new standards in every endeavor.

Keep Reading!

In the business world, you're the one setting the pace. You're confident, assertive, and have a knack for taking charge. You know how to set clear objectives and rally your team toward achieving them.

Leadership Style

Money for you isn't an end, but a means to turn your ideas into reality. You view resources as tools that can help you accomplish your goals. You're not afraid to take calculated risks when it comes to your investments.

Money Mindset

Your vision is guided by a clear strategy. You have a knack for setting ambitious targets and navigating your way toward them. When it comes to making strategic decisions, you trust your instincts and aren't afraid to chart your own path.

Strategy & Vision

For you, creativity is about finding innovative solutions to problems. You're always looking for more efficient and effective ways to accomplish your goals.

Creativity & Innovation

Risk doesn't intimidate you. You see it as an opportunity for great rewards. You're known for your resilience and have an inherent ability to bounce back from any setbacks that come your way.


Your communication style is as straightforward as it gets. You're direct, honest, and clear, making it easy for others to understand your perspective.

Communication Style

You're not one to rest on your laurels. You're constantly pushing yourself to grow, learn, and evolve. You know your strengths and are always on the lookout for areas where you can improve.

Personal Development

More Alpha Love...

As a bold, decisive leader, your path to success is paved with courage and determination. When you choose to embrace your Alpha Archetype, you also choose to:

  • Embrace a direct and assertive communication style that ensures clarity, decisiveness, and the ability to quickly address any issues or obstacles that arise, thereby enhancing productivity and effectiveness.
  • Cultivate a bold, goal-oriented mindset that thrives on taking calculated risks and overcoming challenges, turning potential setbacks into stepping stones for further growth and success.
  • Strive for constant personal and professional development, leveraging a natural drive to achieve set goals, and continually push boundaries.

Notable Alphas

You're in excellent company. Here are a few famous Alphas who share your entrepreneurial spirit:

Richard Branson: The founder of the Virgin Group is known for his fearless approach to business. He has ventured into a variety of industries, from music to airlines to space travel. His knack for publicity stunts and taking significant risks makes him a true Alpha archetype.

Sheryl Sandberg: As the COO of Facebook and author of "Lean In," Sandberg embodies the Alpha's ambition and drive. She's been a vocal advocate for women in leadership roles and emphasizes the importance of taking charge of one's own career.

Indra Nooyi: The former CEO of PepsiCo is known for her ambition and competitive nature, driving the company to new heights during her tenure and being a leading figure among female executives globally.

Gordon Ramsay: The celebrity chef and television personality is known for his assertive and often confrontational style. His relentless drive for perfection, combined with his ambitious ventures into numerous restaurants globally and multiple TV shows, places him firmly within the Alpha archetype.

Key Traits of the Alpha

Cosmic CEO™ Archetypes | Alpha


You possess an unwavering commitment to your goals. Even when faced with challenges, your determination keeps you focused and propels you forward.

Cosmic CEO™ Archetypes | Alpha


When faced with challenges, you bounce back quickly. You see obstacles as temporary setbacks rather than permanent barriers, and use these experiences to learn and grow.

Cosmic CEO™ Archetypes | Alpha


You naturally take on leadership roles and responsibilities. Others look to you for guidance and direction, and you're comfortable guiding a team or an initiative.

Cosmic CEO™ Archetypes | Alpha


You often take initiative, making decisions and taking actions confidently. You're not afraid to voice your opinions and stand your ground when necessary.

Cosmic CEO™ Archetypes | Alpha


You have a strong belief in your abilities and the value you bring. Your confidence enables you to pursue ambitious goals and face challenges head-on.

Cosmic CEO™ Archetypes | Alpha


You value your autonomy and prefer to rely on your own skills and abilities. You're comfortable making decisions on your own and taking responsibility for your actions.

Cosmic CEO Archetypes | Alpha Keywords

Alpha in a snapshot

Here's a quick overview of your Alpha strengths. Keep this handy as a daily reminder of the powerhouse that you are! (Right-click to save the image.)

Your Alpha Challenge

Your challenge is to harness your boldness and channel it into effective, thoughtful decision-making.

This week, take a moment to reflect before making important decisions. You might be surprised by the results!

Connect with Fellow Alphas

Within our exclusive Heartbeat community, discuss everything from Human Design and CC Archetypes to astrology and entrepreneurship. I'd love for you to be part of our conversation. Hope to see you there!


As you ascend to the top, be aware of these potential challenges:

  • Receptivity to Feedback: Your confidence and strong will are keys to your success, but they might also make you less open to criticism or feedback. Cultivate a growth mindset and openness to constructive feedback as these can provide valuable insights for your improvement.
  • Delegation: As an Alpha, you are known for taking charge and being in control, but this can sometimes result in micro-managing or taking on more than you can handle. Remember the importance of delegation, and trust your team members to handle their responsibilities effectively.
  • Risk Management: While your courage to take risks is commendable, it can sometimes lead to hasty decisions. Try balancing your bold moves with thoughtful risk assessment and strategic planning.

On your path to cosmic success, these inherent attributes propel you forward:

  • Resolute Decision-Making: Your unwavering ability to make decisions allows you to move rapidly and effectively in the entrepreneurial world.
  • Unparalleled Resilience: You bounce back from setbacks with vigor, turning challenges into stepping stones.
  • Dynamic Leadership: Leading from the front, your bold and action-oriented approach inspires and motivates those around you.
  • Resourceful Mindset: Viewing resources as tools for advancement, you’re adept at leveraging them to maximize potential.
  • Continuous Growth: Your commitment to personal development and self-awareness ensures you're always evolving, adapting, and improving.


What are the Cosmic CEO Archetypes?

The Cosmic CEO Archetypes are nine unique profiles that provide insights into different entrepreneurial styles and characteristics. These archetypes, based on 20 years of research in astrology & Human Design, help you understand your inherent strengths, preferred work styles, leadership tendencies, communication habits, and more. Each archetype - Alpha, Innovator, Visionary, Messenger, Strategist, Dreamer, Goddess, Mystic, and Phoenix - embodies a specific set of traits that can illuminate your path to entrepreneurial success.

How do I find out my Archetypes?

You already did! You've done the hard part and completed the quiz. Next, be on the lookout for emails from me with detailed results about your Primary, Aura & Soul Archetypes.

What's the importance of the Primary, Aura, and Soul Archetypes?

In the Cosmic CEO Archetype system, we focus on your Archetype Trinity - the top three archetypes that create your Cosmic DNA. Each type of archetype serves a different purpose, highlighting unique aspects of your entrepreneurial journey:

  • Your Primary Archetype, illuminated on this page, is the foundation of your entrepreneurial style. It reveals your natural approach to business, your leadership style, how you manage resources, and your perspective toward risks and challenges.
  • Your Aura Archetype, included the Trinity Report arriving via email, supplements your primary style. It reflects how you present yourself to the world, your networking approach, and how others perceive you in business interactions. It's like the 'energy' you exude in your professional relationships.
  • Your Soul Archetype, also included the Trinity Report arriving via email, delves into the deep-seated aspects of your entrepreneurial spirit. It showcases your core motivations, the direction of your personal growth, and the values that drive your business decisions. This is the part of you that remains constant, anchoring your business endeavors regardless of external changes.

Understanding these three archetypes can provide a comprehensive view of your strengths and unique approach to entrepreneurship. 

What does this mean for me?

While astrology captures our inherent tendencies at the moment of our birth, your Cosmic CEO Archetypes represent the entrepreneur you have grown into through life experiences, lessons, and evolving worldviews. They are the reflection of who you've become while navigating life's journey.

All nine archetypes exist within us, but it's the harmonious interplay of your top three – the Primary, Aura, and Soul – that molds you into a unique entrepreneur, paving your distinct path of individuality.

By discovering your Cosmic CEO Archetype Trinity and integrating it into your business, you'll unlock a profound level of authenticity. This authentic expression not only magnetizes clients and customers, but it also fortifies you against burnout, bolsters your confidence, and enhances your personal power.

Embark on this captivating journey with me to unveil your unique archetypes, and in doing so, master your individual entrepreneurial style. Let's harness the power of your uniqueness and step into the entrepreneurial potential that is distinctly yours.

Remember, being an Alpha is about leading with boldness and decisiveness. Use your natural strengths to drive your entrepreneurial journey forward and create a lasting impact.

✨ Meet Amy, Your Cosmic Guide ✨

Primary Archetype: Phoenix
Aura Archetype: Innovator
Soul Archetype: Goddess

Amy is a certified Human Design reader, astrologer, money mindset coach, and small business mentor.

After years of in-depth research into astrology and Human Design, Amy innovated the Cosmic CEO Archetypes system. This extraordinary approach emerged from her desire to blend ancient wisdom with modern entrepreneurial insights, offering a celestial roadmap for business leaders to harness their unique cosmic blueprint and navigate their entrepreneurial journey with aligned grace and power.

She's passionate about guiding entrepreneurs to discover their unique Cosmic CEO archetype, so they can align with their natural gifts, and create thriving businesses with ease.